Last Updated: June 2026
1. Information We Collect
When you visit Emma's Sleep Advice, we may collect:
- Email address — if you subscribe to our newsletter or download our free checklist.
- Contact form data — your name, email, and message if you use our contact form.
- Usage data — anonymous information about how you use our site (pages visited, time on site, etc.) through standard analytics tools.
We do not collect sensitive personal information, payment details, or any data about your children.
2. How We Use Your Information
We use your information to:
- Send you our newsletter and free sleep resources (only if you've subscribed)
- Respond to your enquiries via our contact form
- Improve our content and website experience based on anonymous usage patterns
We will never sell, rent, or share your personal information with third parties for marketing purposes.
3. Cookies
Our website uses minimal cookies — typically only those required for basic functionality (like remembering if you've seen a pop-up). We do not use tracking cookies for advertising or profiling.
You can disable cookies in your browser settings at any time. The site will still work perfectly.
4. Email Communications
If you subscribe to our newsletter or download our free checklist:
- You'll receive occasional emails with sleep tips, product reviews, and resources.
- Every email includes a clear unsubscribe link at the bottom.
- You can unsubscribe at any time — no questions asked.
5. Third-Party Links
Our site includes links to third-party websites (such as Amazon AU or other retailers). We are not responsible for the privacy practices of those sites. Please review their privacy policies before providing any information.
6. Affiliate Disclosure
Some links on Emma's Sleep Advice are affiliate links. This means we may earn a small commission if you make a purchase — at no extra cost to you. This does not affect our reviews or recommendations. We only recommend products we genuinely believe in. See our Affiliate Disclosure for full details.
7. Data Security
We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access. However, no internet transmission is 100% secure — please keep this in mind when sharing information online.
8. Your Rights
You have the right to:
- Request a copy of any personal data we hold about you
- Ask us to correct or delete your personal data
- Unsubscribe from our communications at any time
- Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we've breached your privacy
To exercise any of these rights, email us at [email protected].
9. Children's Privacy
Our website is intended for parents and caregivers. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal data, please contact us and we will delete it immediately.
10. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date. We recommend checking back occasionally.
11. Contact Us
If you have any questions about this privacy policy or how we handle your data, please get in touch:
- 📧 Email: [email protected]
- 📄 Contact form: Contact page